Illegal wildlife trade is multi-billion dollar business where wildlife are being trafficked much like illegal drugs and arms.

​

Wildlife trafficking is an issue most people ignore due to people’s consumer filled lifestyle and its luxurious branding. Never had they think how it would affect the wildlife who are the victim of this act. What if the role have been switched?

Follow Kancil's story, where his happy life in the forest are taken down by the selfish men who poaches his friends. To avenge them, Kancil decided to hunt down the men that killed them.

​

Through storytelling, the project aims to educate customers making informed choices to reduce demand of the business.